ABSTRACT
Purpose: The COVID-19 pandemic has led to an increase in the use of e-commerce as a shopping platform in Indonesia. This study aims to identify the factors that influences consumers' intention to shop through e-commerce platforms. Design/Methodology/Approach: The study uses a survey method to collect data from online shoppers in the 11-24 age range. The research model includes shopping orientation as a mediating variable. The data analysis reveals that perceived enjoyment, social norms, social presence, and perceiver utility positively and significantly affect e-commerce shopping intention. The study also identifies the mediating role of shopping orientation. Finding: The results shows that shopping orientation fully mediates the relationship between perceived utility and e-commerce shopping intention. Conclusion: The study highlights the importance of perceived enjoyment, social norms, social presence, perceived utility, and shopping orientation in driving e-commerce shopping intention. To increase perceived utility, e-commerce managers should provide information that emphasizes the convenience of shopping through their platforms. Finally, what can be implied from this study's results is how managers can increase the shopping orientation of potential consumers. Research Limitation: The study's sample is limited to consumers aged 11 to 24 years, where at that age, many people in Indonesia do not have good purchasing power. Future research should consider a more diverse sample. Additionally, the study only examines the full mediation of shopping orientation on the relationship between perceived utility and e-commerce shopping intention. Therefore, further research is recommended to examine whether shopping orientation is fully mediated in the relationship between perceived utility and e-commerce shopping intention. © 2023 by the authors. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
ABSTRACT
Conditions during the COVID-19 pandemic resulted in social restrictions that did not allow a person to shop physically. So the delivery service is the biggest alternative to buying various basic needs, including food. This research aims to determine what factors can affect customer acceptance of delivery services, especially in terms of technology use behaviour such as convenience, hedonic motivation, experience and price saving orientation. Questionnaire items are distributed online via a Microsoft form with structured questions. The number of respondents who were successfully collected was 114 respondents. Then the data that has been collected is analyzed and processed using the SEM PLS method with the help of Smartpls 3.0. The results show that convenience motivation has the most significant direct impact on Behavioral Intention towards delivery services. Meanwhile, hedonic motivation, time-saving orientation, and prior online purchase experience significantly impact customer convenience in delivery services. Nevertheless, the price saving orientation does not show any significant results. This finding shows that one's convenience factor is not aligned with customer orientation in considering saving. Customers prioritize shopping online on the ease of time and experience that will be obtained by using the delivery service.
ABSTRACT
Various innovations are also being made by business actors in the restaurant sector. One of them is the improvisation to provide various online media to serve its consumers, especially in providing menus online. In Indonesia itself, various restaurants have also started the process of transforming to digital. Several large restaurants are currently providing menu offers online, either through their direct website or through various e-commerce media. However, many studies have focused on factors related to the adoption of an application's technology and the use of UTAUT's theory of technology adoption. While in this study, the factors that were seen focused on the Organism Response Model (SOR). This model focuses on two things in looking at the factors that affect the intensity of purchases, namely from the marketing side and the social side. The purpose of this research is to see both in terms of marketing and terms of what social factors can encourage people to have purchase intensity for online ordering services provided by service providers. From the survey results carried out, some factors encourage someone to desire food on the online menu, including the visualization of the menu, the information on the menu, and the perception of risk for COVID-19. These three things have a positive influence on consumer desires for the online menu they see. Furthermore, purchase intentions can be influenced by the consumer desire that already exists and the convenience of consumers in making food purchases online. © 2022, SRAC - Romanian Society for Quality. All rights reserved.
ABSTRACT
The current COVID-19 pandemic has had a wide impact on the global economic sector. Restaurants are one of the sectors affected by the regulation of distance restrictions during the COVID-19 pandemic. Therefore, this study looks at what factors can encourage people to visit restaurants when government regulations have allowed consumers to make food purchases offline. This study looks at five factors;disease denial, perceived safety, perceived fair price, sociability and affect regulation. The sample in this study were 133 respondents. Furthermore, the data is processed using SEM-PLS using SmartPLS 3.0. The study results indicate that perceived safety, sociability and affect regulation have a significant positive impact on a person's intention to visit a restaurant. This research contributes to both improving the theory of a person's intention to visit a restaurant during the Covid-19 pandemic and helping restaurant service providers decide on an effective strategy in encouraging someone to have the intention to visit a restaurant.
ABSTRACT
Forests have ecological and sociological functions, including tourism development as well as disaster mitigation efforts. In the conditions of the Covid-19 pandemic that hit Bali tourism, it is necessary to develop new types of tourism such as this forest bathing. This research intends to study the potential and opportunities of bamboo forests in the Batur Geopark area to be used as new types of tourism, which at the same time can also be used as a disaster mitigation. A case study method with qualitative data collection includes observation, in-depth interviews, and literature study. A mapping plan for the bamboo forest area is also carried out to support the facilities and infrastructure for forest bathing activities. Bamboo has been used for the restoration of areas affected by the fire at Geopark Batur. However, no one has specifically offered the concept of Forest Bathing. Introducing forest bathing as a new attraction to revive Bali tourism and at the same time to preserve the environment is possible and necessary. Furthermore, there is important to develop destination branding and marketing for the forest bathing attraction.
ABSTRACT
The COVID-19 pandemic has fundamentally changed the world as we know it, especially consumer behavior. Users turn to digital transactions for fear of making physical contact when transacting. However, security issues and user convenience are obstacles to making users adopt digital payments. So, this research was made to solve the problem of adopting digital payments through the UTAUT extension model with perceived security and personal innovativeness as the main issues in the COVID-19 pandemic. This research focuses on digital payment users in Indonesia. A total of 457 users were used as research samples. The questionnaires were distributed online using a google form, after which they were processed and analyzed using SEM-PLS. This evaluation shows that performance expectancy, effort expectancy, and personal innovativeness have a significant positive effect on behavioral intention to use digital banking. However, perceived security has a significant negative effect on behavioral intention. Moreover, social influence does not have a significant influence on behavioral intention. Meanwhile, Facilitating Conditions and behavioral intention have a significant positive impact on digital payment usage. This study's findings indicate that the use of technological and personal mental factors impacts the adoption of digital payments, especially in the COVID-19 pandemic.